ZooZoos are advertisement characters promoted by Vodafone during the Indian Premier League Season 2 (IPL). Zoozoos are white, ghost-like creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone. These ads though look animated are actually real humans in the Zoozoo costumes. The ads were created by Ogilvy & Mather, an agency that handles Vodafone advertisements and the films were shot by Bangalore based Nirvana Films in Cape Town, South Africa.
Ogilvy & Mather, the agency that handles Vodafone advertisements, were asked by Vodafone to create a series of 30 advertisement which could be aired each day during the IPL Season 2. According to Rajiv Rao, executive creative director (South Asia) of Ogilvy & Mather, that they "wanted to make real people look as animated as possible" and hence employed Bangalore-based Nirvana Films to shoot these ads in Cape Town, South Africa.The ads were actually made by Prakash Varma and his wife Sneha. The whole idea was coined by him and so are the story lines. The name was chosen by Rajiv Rao, executive creative director, South Asia, Ogilvy India. The ads were shot by Prakash Varma and produced by Nirvana Films within a record time of 10 days and the pre-production to shoot happened within a month and cost around 3 crores rupees.
The Zoozoo's are in fact real small-bodied, thin women covered in layers of white fabric. Each facial expression was made of rubber and pasted on the actors rather than done through animation, as this could have enhanced the time and cost for shoot The effect was achieved by a variety of methods including choosing the right material for the body suits to ensure that there were no wrinkles when the characters moved, shooting the footage at lower framerates and keeping backgrounds simple in terms of details and the use of a neutral tone of grey. The sets were made larger than life to make the characters look small as the producers could not take children as the schedule of shooting was odd.
The zoozoo's were split in two parts - the body and the head. The body was made using a special material stuffed with foam in some places (notably around the stomach) while the head was created using using a harder material called Perspex.
The ads were a hit among the Indian people, especially the youth. This trend can be observed from the huge fan following on social networking sites, Facebook, Orkut and Twitter. There are more than 200 pages on ZooZoos having more than 2 hundred thousand fans, growing daily. The ads were viewed by lakhs of people in Youtube.
Vodafone received the the first People for the Ethical Treatment of Animals (PETA) 2009 Glitterbox Award, for replacing their ads which earlier used Pug with more humane alternatives in their ZooZoo ads.
RN Podar School, Santa Cruz, Mumbai is planning to develop an animated character, inspied by the Vodafone's ZooZoos that would attract students and will be used to teach Environmental Studies (EVS) to class I students. Students of VNIT, Nagpur are making a study on the psychological effect of Zoozoos on young India.
Vodafone's Zoozoos are the cutest creatures, Pupil are indiscriminately attracted by these funny creatures, and that will be a boon to future if we use it in proper way and seed some basic etiquette right from their childhood for better nature and environment. (WIKI)